I like number 2!

I'm curious to see what an oblique 'Authentic' would look like next to a normal 'Jobs'....

1 or 2 please!

1 or 2 - Purely for clarity. The epic face is a bit ugly and dated. Number 2. Nice though.

Agreed. 1 or 2 is quite nice.

#4

Definately the first one. 3&4 look a little to "standard italic font-ish," except for the "s" on #4 which is nice.

1 is nice because it has some character without being over-done.

To me, the typographic pedantry actually makes the logo feel _in_authentic. It's nice typography, but not right for the product.

I like #2 something about the non-italic font gives it more weight & "authenticity" (sorry couldn't resist)

Liking number 2

I like number 2. The Squiggle from the I on 3 and 4 looks kind of off somehow.

2.

Agree with the 1 or 2,  3 and 4 are harsh feeling.

#2 does seem the best.

Number 2. Looks better without the italics. Looks more like a display type when not italicized.

i'm in bed with #1.. 3/4 just aren't working for me with the sharp angles

Out of these, I prefer #2. But I do agree with thfool, I'd be curious about a combination.

It's pretty, but cheesy bogus ligature does not good typography make. It's definitely inauthentic.

I prefer 1

I would definitely take #2 out of those options. Easiest to read, clearest, most concise.

#2 - I don't like italics in logos. :-P

1 or 2 are rad : )

#2 is certainly the most readable and feels a bit more classy. Also prefer the META face to EPIC.

1 or 2. Clear and smooth. I don't really like the sharpness of the angles in the other ones. I love the italics in #2.

I like number 1.

I like #1 the best.

The use of the "ic" ligature works better when the typeface has some movement to it; in #2, the ligature looks like it's floating away from the rest of the letters.

I agree with everyone else that 3 & 4 are too sharp.

I vote for #2. Definitely clearer than rest.

#2 please

yeah, scratch my previous comment.  I like #2

I think the 'ic' ligature looks a little forced and... inauthentic. Otherwise 4 has a lot of charm and flair, and works the best as a wordmark for the word itself. To my eye it works the best of all of them in the negative. I think you could play a little more with the letterforms of 'Jobs' to make a pleasing shape.

#3 Has a lot of character and the Italic nature gives it movement.

the the 'obs' of number 2 looks bigger for some reason. I'm diggin the 's' of 4 and the relaxed feel of it.

#2 seems the most readable, followed by #1.

I like #2.

don't really like any of them.  they don't really read all that well and the line from the dot of the i to the c feels rather odd and faked.  they also look like they get chunky as the logo gets smaller.  food for thought...  in the end, it's up to you.

Me likes #2

sorry, not sure I like the little 'ic' ligature either, to be honest... seems somewhat superfluous...
(if I had to choose though it would be #2)

another vote for #2, but the ligature isn't working for me.

Twooooooooooo!

2 is the easiest to read, but the weird i to the c thing still strikes me as quite odd.

1 - The italicize and smaller serifs give it a more subtle/soft feel. Love it.

#1 liked the legibility of the font

2 is my fav.

I like both 1 and 2 but I am leaning more toward 2.

I have to agree on the ligature...very odd. Makes me stare, but not in good way, I think. I'm ok with one or two..possibly a combo of the two. 3 and 4 are very awkward to read with all the sharp angles and weird serifs going on.

Yeah, #2 for sure. Very elegant, just like your design comp.

2 my fav as well

2!

i vote for 2!

I'm digging 1 or 2, but the ligature feels more natural on 1. 3 and 4 feel a little too rigid on the larger sizes of 3 and 4.

second one plz!

Much preferring #1 and #2, due to the less stiff feel it has. I'm guessing in total I'd go for #2, because #1 has a kind of a corporate feel to it IMO. #2 does have a some Apple pre-Myriad era to it.

I really like #2 the best - i feel it has the cleanest readability and would work best if used on multiple pieces of collateral

Definitely #2. I'm not crazy about italic logos.

Although I'm a bit confused by the ligature. Just to add decoration? Or does it stand for something?

2

#2

Between 1 & 2... leaning more towards #2

Between 1 & 2 ... more 2 than 1 though, only just.

I was struggling between 1 and 2, but the white-on-black 2 is gorgeous.

#2 Hands down. Just say no to italics.

1 is the strongest, with the ligature.

1 or 2, 1 or 2, 1 or 2, hmmmmmm 2 for the clarity of the white on black

2

Number 1 is my favorite

weight variation maybe ?

I'd hardly call this a logo, that's more of a Word-Mark but i am probably nitpicking.

I'd absolutely take Nr. 2. Something "Authentic" can not be italic in my understanding. It must be solid with both feet on the ground.

Definately no. 2!

#2

I like the italics in #1, but the standard looks more readable and less forced.

2

#1 all the way   It has a dynamism that I feel the others don't match.

No.2 - But I also love the subtle curves on the ascenders in no.1

#2 is the easiest for me to read. #1 a bit more dynamic. #3 & #4 too sharp for my tastes.

I would say the ornament from #1 with the type from #3, I'm in love with the lowercase 's' on the end of #3, it looks so smooth and fits the style so well in my opinion.

correction: type from #4 - sorry!

Definitely 1 or 2 over 3 or 4.

Overall I think 2 is best.

#2 wins!

Feels like a bit of a "swoosh" in there. I'd like to see it without a ligature.

#2 looks very nice reversed, and would go along beautifully with Georgia (if you happened to use that for any of your HTML text).

I'll go for #2 as well.

IMHO The faux ic ligature isn't working. I think part of the problem is that it separates the tittle from what is already a ti ligature making it, more or less, look like an odd curlyque coming off of the back of the c.

I do prefer the roman (meta serif) to the italic (epic).

Another Vote for numero dos.

Number2 over 1!

I have to agree with Zeldman...

#2

man, i would not have open comments regarding logo options. But I admire your openness.

I like option 2 — and the ligatures don't look gratuitous, they look just peculiar enough.

good luck

i think they all feel UN-authentic, more generic.  Like they are just made from a normal typeface anyone could do.  Step out there, be bold.

Your a brave one to open this stuff up to the public.

#2, though these do seem a bit plain.

1 or 2 have my vote, as I'm not a fan of the serifs in 3 and 4. They make the lettering look really busy at the small size.

I hate them all.

I was hoping for honesty in this discussion, foobar.

(wink)

I don't really care for any of them, especially in comparison with the logo you already have. However if I had to chose one of them I'd have to go with #1

I'm actually going to agree with Shane on this. I really like the look of the existing type better than these mockups. They look more "authentic".

I'd go with #1.

Can you somehow change the auto-subscribe so I'm not emailed each time someone makes a comment here?

I wish I could, I'm suffering from the same. Skitch's fault...

Skitch is solving the problem, read this: https://twitter.com/maxvoltar/status/1311420511

N0.2 for me

these guys might think you are copying their logo just a bit too much if you take that ligature idea + type face http://www.checklandkindleysides.com/