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Why Advertising Sucks

Why Advertising Sucks

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Thought experiment: you run the largest gallery of modern and contemporary art in the South East of England with an international reputation for putting on high-quality exhibitions. You've been running since 1965 and are able to exhibit work by people like Robert Mapplethorpe.

You decide that the website really needs something else to bring it together: how about a large banner ad for "prescription medications hassle-free online", "name brand drugs and quality generics" from "Reliable USA, Canadian and International pharmacies". "No prescription or doctor approval required"! And then round it all out with a stock photo of efficient-and-dynamic-businesswoman-in-a-suit-holding-her-glasses.

Not tacky at all. If I go to the exhibitions advertised, am I likely to find flashing adverts around the gallery for "p3n1s 3nL@rg3m3n7!" and local strippers?

Is the economy in such a bad shape that art galleries need to resort to extremely tacky spam-esque adverts in order to pay the bills? Advertising for cheap, mail-order prescription meds damages the brand of Modern Art Oxford in a fairly irreperable manner (and wastes my less-than-quick bandwidth - note the dialup icon in the top-right).
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07 July 2009
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